Welcome back!

Mention the diet that relies on eating sandwiches in place of two meals a day and people will instantly recognize Jared and the Subway Diet. This article goes into details about how the commercials and the famous diet got their start.

Jared Fogle worked his way through college by working at an adult book store. His weight reached 425 pounds thanks to sitting around all day, in class and at work  - munching on snacks. Jared realized his weight was critical and so started looking for a way to drop some pounds.

He tried and failed with many diets because he had too much time and too much temptation to cheat. Then he realized there was a Subway sandwich shop not too far from where he lived. Without knowing it he was inventing the Subway diet. Jared decided to skip breakfast every day, walk the mile and a half there and back to Subway for both lunch and dinner during which he consumed only a sandwich, a bag of baked chips and a diet soft drink. Now instead of a 10,000 calorie per day with no exercise lifestyle, he was eating only about 900 calories while walking 6 miles every day. The result of Jared’s personal Subway diet was a loss of 245 pounds in only a year.

How did Jared become a nationally recognized figure? A friend of Jared’s, who worked for the University newspaper, ran into him. This buddy barely recognized Jared, so he decided to write an article about his amazing weight loss. Someone at Men’s Health magazine read about Jared and decided to include his diet in a feature about crazy diets that work. When a Chicago Subway owner read the story he contacted his advertising agency about making it into an ad. They took the ad idea to Subway’s national ad agency who disliked the idea, so they created a local campaign for Chicago featuring the Subway diet.

Soon the Subway diet was a success. It was a natural for Chicago based Oprah to feature Jared and his Subway diet on her popular national show. Subway’s national ad people contacted the Chicago ad people about airing the ad nationally.

The Subway diet has worked for a lot of people. But keep in mind that Jared’s extreme program of calorie cutting and extreme weight loss are, in general, potentially dangerous. His plan of cutting calories and exercise are well known to lead to weight loss and a healthy life style.

Tell me what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!